We all know that you can purchase anything online.

You can scroll through the internet and find some beautiful diamonds, or any jewellery, and the prices look great.  WARNING.  Be cautious.  If the price is too good to be true then it probably is.

Diamonds are graded on quality and are priced accordingly.

 Why it is important to view a diamond before making your final decision?

There are so many factors that determine a diamonds quality and each one of these play an important part.

For example, if you have a diamond with a high colour, but has a poor cut then your diamond will appear dull and lifeless.

Many diamond experts and jewellers will agree that people are drawn to different stones for particular reasons.

Wouldn’t you hate to purchase a diamond online and then to receive it and be overwhelmed with disappointment because it is not what you expected?

Purchasing a diamond is a significant purchase.

A diamond purchase is one of the most significant and sentimental purchases you will ever make.

Would you ever purchase a house without viewing it or a car without test driving it first? The same should be said with diamonds.

A jeweller or diamond merchant can show you a range of diamonds, educate you between the difference between the 4c’s and allow you to look closely into each diamond with magnification to truly make sure you make an informed choice.

It is also good to view a diamond under different lighting conditions to test its brilliance.

A good jeweller or salesperson will never pressure you into making a choice, it is also very normal to make a few visits before making the final decision.

Basically, a diamond purchase may be a once in a lifetime purchase and with the horrific stories of people purchasing online and then receiving a diamond that is not what they expected it is so important to purchase exactly what you want and yes purchasing from a jeweller or diamond merchant is a much safer option than online.

However, ultimately it is your diamond and your choice.

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